I worked through the end-to-end product design process. Using best practices from the Nielsen Norman Group, I wrote a 15-question interview guide of open-ended questions to uncover users’ needs, behaviors, goals and pain points.
I defined users through personas and journey maps, then drafted paper wireframes. I explored eight variations for each key homepage function, then selected and combined the strongest elements.
Early designs required users to repeatedly navigate through the same categories. Based on insights from usability testing, I simplified the user journey to make ordering faster and more intuitive.
Accessibility considerations
- Used familiar icons and clear labels to make navigation easy to recognize and understand.
- Followed familiar mobile interaction patterns to create predictable navigation and reduce cognitive load.
- Added confirmation feedback to clearly communicate when users successfully complete an action.
- Used a simple color system with strong contrast to keep content legible and establish clear visual hierarchy.
